Marketing Strategy Social Video Production

Where storytelling meets strategy

I create social-first campaigns that blend creative storytelling with data-driven insight, driving measurable engagement across TikTok, YouTube, Instagram, and OTT platforms.

Production & Innovation Tools:

Case Study 01

Social-First Campaigns for Community Impact

ABc10

Led creative direction and execution for more than 100 live-action and CG-integrated video campaigns, producing branded shorts, broadcast specials, and vertical content optimized for Instagram, TikTok, YouTube, and Social app platforms.

Used audience insights and performance data to shape story pacing and visual direction, ensuring content resonated with both local communities and global audiences.

Wrote and edited copy for titles, captions, and calls to action to strengthen brand voice and boost click-through rates across digital platforms.

Designed and tested video thumbnails in Photoshop and Illustrator, improving visual consistency and increasing viewer retention.

Conducted A/B testing on social promos by varying opening frames, text overlays, and calls to action, resulting in a 20% increase in completion rates and a 20% rise in shares across digital channels.

Oversaw post-production workflows and visual consistency across formats, ensuring cohesive branding and platform-specific storytelling.

1/3

1/2

20% ↑ Shares

[ Trailer example]

Motion graphics created with:

Premiere Pro | After Effects | Cinema 4D

20% ↑ Completion

100+ Campaigns

Case Study 02

PBS (KQED)

Social Series Optimization

1. Analyze audience insights

Review platform analytics and audience behavior, focusing on three Instagram KPIs: reach, engagement rate, and completion rate.

2. Define campaign goals

Set clear objectives for awareness, retention, and conversion across TikTok, YouTube, and Instagram.
Developed content approaches that appealed to diverse and global audiences, adapting storytelling tone and visuals for broader accessibility.

3. Shape creative through testing

Run A/B tests on hooks, thumbnails, and captions to refine storytelling and boost engagement.

4. Write and design for impact

Wrote platform-specific titles, descriptions, and calls to action to strengthen message clarity and brand tone.
Designed and tested custom thumbnails in Photoshop and Illustrator, using color, typography, and layout to improve click-through rates.

5. Design cohesive visuals

Create consistent templates and motion graphics using Adobe Creative Suite and Cinema 4D.

6. Integrate automation and AI

Utilize Runway ML, Descript, and HeyGen to streamline post-production and localization processes.

7. Measure and optimize

Track results, evaluate performance data, and adjust future content for stronger audience impact.

40 % ↑ Saves/Shares

[ Trailer example]

Developed trailers, teasers, and social campaigns to support launches, ensuring alignment with creative strategy and consistent brand storytelling across platforms.